{"id":2796,"date":"2023-06-07T09:25:02","date_gmt":"2023-06-07T12:25:02","guid":{"rendered":"https:\/\/somosenfasis.com\/?p=2796"},"modified":"2023-08-03T09:26:29","modified_gmt":"2023-08-03T12:26:29","slug":"los-procesos-ayudan-a-minimizar-el-last-minute","status":"publish","type":"post","link":"https:\/\/somosenfasis.com\/en\/los-procesos-ayudan-a-minimizar-el-last-minute\/","title":{"rendered":"Los procesos ayudan a minimizar el Last Minute\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2796\" class=\"elementor elementor-2796\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a827744 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a827744\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bebdf2c\" data-id=\"bebdf2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da984b3 elementor-widget elementor-widget-text-editor\" data-id=\"da984b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>El \u00faltimo estudio publicado por Grupo Evento Plus de Espa\u00f1a \u201cEstudio de Mercado 2023: High Touch\u201d, refleja una tendencia, que, si bien no es universal, va en aumento: la contrataci\u00f3n a \u00faltimo minuto.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6991476 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6991476\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3bead5\" data-id=\"c3bead5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e653a7 elementor-widget elementor-widget-text-editor\" data-id=\"5e653a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Existen diversos factores que determinan este tipo de contrataci\u00f3n, y las agencias que est\u00e9n preparadas lograr\u00e1n surfear la ola para alcanzar el \u00e9xito.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a297adb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a297adb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c3b81f\" data-id=\"7c3b81f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b93cbd elementor-widget elementor-widget-text-editor\" data-id=\"8b93cbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p>\u201cQuerer cambiar esto es m\u00e1s o menos lo mismo que pensar que podemos detener el avance de la Inteligencia Artificial, o de la aparici\u00f3n de Apps, o tantas otras cosas incontrolables por nosotros\u201d, explica Marcelo Gordin, director de \u00c9nfasis People &amp; Brands. Y agrega: \u201cEsta tendencia nos plantea varios desaf\u00edos: deberemos adaptar nuestras estructuras, ser m\u00e1s \u00e1giles, m\u00e1s flexibles y optimizar procesos\u201d.<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a689ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a689ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ffec9d\" data-id=\"0ffec9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9223f5c elementor-widget elementor-widget-text-editor\" data-id=\"9223f5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aqu\u00ed surge un dilema que nos plantea: lo importante vs. lo urgente .<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7f741a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7f741a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3f261e\" data-id=\"b3f261e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b603691 elementor-widget elementor-widget-text-editor\" data-id=\"b603691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p>\u201cSi coincidimos en que las urgencias son las cosas importantes no atendidas a tiempo, tenemos que aceptar que el last minute nos pone siempre en modo urgente y empezaremos a descuidar lo importante: la Creatividad, la Sustentabilidad, la Seguridad, la Inclusi\u00f3n, y tantos otros temas claves para este mundo y para el prop\u00f3sito de las empresas\u201d, explica Gordin.<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da43107 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da43107\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b4285a\" data-id=\"5b4285a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e09dda1 elementor-widget elementor-widget-text-editor\" data-id=\"e09dda1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p>\u201cComo dicen otros autores, las cosas importantes no hechas a tiempo se convertir\u00e1n a la larga en urgencias, entonces, aunque sabemos que lo importante lleva tiempo y dedicaci\u00f3n, es ah\u00ed donde debemos poner el foco para que impacte en la baja de las urgencias\u201d, agregar Gordin.\u00a0<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5b9898 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5b9898\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-704b8ea\" data-id=\"704b8ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de1b756 elementor-widget elementor-widget-text-editor\" data-id=\"de1b756\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Los tiempos se acortan, la co-creaci\u00f3n con el cliente debe ser m\u00e1s din\u00e1mica, y el tiempo creativo es m\u00e1s breve. Lo que significa que la velocidad se adue\u00f1a del d\u00eda a d\u00eda, lo que no debemos dejar de lado son los procesos planificados previamente para que la escasez de tiempo no impacte en la creatividad.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faf4ee3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faf4ee3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59296e4\" data-id=\"59296e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd52e53 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"bd52e53\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/06\/Marcelo-Gordin-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-3215\" alt=\"\" srcset=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/06\/Marcelo-Gordin-150x150.png 150w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/06\/Marcelo-Gordin-300x300.png 300w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/06\/Marcelo-Gordin-1024x1024.png 1024w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/06\/Marcelo-Gordin-768x768.png 768w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/06\/Marcelo-Gordin-12x12.png 12w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/06\/Marcelo-Gordin.png 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><br>Marcelo Gordin<\/h4><p class=\"elementor-image-box-description\">Director de \u00c9nfasis People &amp; Brands<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El \u00faltimo estudio publicado por Grupo Evento Plus de Espa\u00f1a \u201cEstudio de Mercado 2023: High Touch\u201d, refleja una tendencia, que, si bien no es universal, va en aumento: la contrataci\u00f3n a \u00faltimo minuto.\u00a0 Existen diversos factores que determinan este tipo de contrataci\u00f3n, y las agencias que est\u00e9n preparadas lograr\u00e1n surfear la ola para alcanzar el &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/somosenfasis.com\/en\/los-procesos-ayudan-a-minimizar-el-last-minute\/\"> <span class=\"screen-reader-text\">Los procesos ayudan a minimizar el Last Minute\u00a0<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":2801,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1],"tags":[28,19,22,25,38],"class_list":["post-2796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-creatividad","tag-equipos","tag-experiencia","tag-liderazgo","tag-motivacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/2796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/comments?post=2796"}],"version-history":[{"count":11,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/2796\/revisions"}],"predecessor-version":[{"id":3218,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/2796\/revisions\/3218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media\/2801"}],"wp:attachment":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media?parent=2796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/categories?post=2796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/tags?post=2796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}