{"id":3388,"date":"2023-11-01T08:43:32","date_gmt":"2023-11-01T11:43:32","guid":{"rendered":"https:\/\/somosenfasis.com\/?p=3388"},"modified":"2023-11-01T08:52:29","modified_gmt":"2023-11-01T11:52:29","slug":"la-industria-farmaceutica-y-la-industria-de-los-eventos-mas-juntos-que-nunca","status":"publish","type":"post","link":"https:\/\/somosenfasis.com\/en\/la-industria-farmaceutica-y-la-industria-de-los-eventos-mas-juntos-que-nunca\/","title":{"rendered":"La industria farmac\u00e9utica y la industria de los eventos m\u00e1s juntos que nunca\u00a0\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3388\" class=\"elementor elementor-3388\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbf084d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbf084d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9adeb9d\" data-id=\"9adeb9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad05e42 elementor-widget elementor-widget-text-editor\" data-id=\"ad05e42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Durante el reciente evento FIEXPO Latin America 2023, realizado en Panam\u00e1, Sergio Ventura, director de Marketing &amp; Business Development de \u00c9nfasis People &amp; Brands, coordin\u00f3 el panel \u201cDesaf\u00edos y Oportunidades en el Marketing en la Industria Farmac\u00e9utica\u201d dentro del&nbsp; Corporate Focus by PCMA .&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6af59dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6af59dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae6696d\" data-id=\"ae6696d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0b8c2d elementor-widget elementor-widget-text-editor\" data-id=\"a0b8c2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En este espacio se realizaron diversas preguntas a los participantes del panel (<b>importantes representantes de laboratorios internacionales<\/b> como Adium, Sandoz, Merck y Sanofi), y se obtuvieron algunas conclusiones:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bfd451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bfd451\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab2b908\" data-id=\"ab2b908\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b563dbc elementor-widget elementor-widget-text-editor\" data-id=\"b563dbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>La inversi\u00f3n en eventos y activaciones en la industria farmac\u00e9utica alcanz\u00f3 niveles similares a los previos pandemia 2019<\/b>. Adem\u00e1s, se espera un crecimiento continuo en el futuro.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3da79ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3da79ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67c6e3d\" data-id=\"67c6e3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5a1eb1 elementor-widget elementor-widget-text-editor\" data-id=\"d5a1eb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Se produjeron <b>cambios de paradigmas en esta industria<\/b>, como la <b>concentraci\u00f3n de proveedores<\/b> y la <b>contrataci\u00f3n de servicios de \u00faltimo momento<\/b>. Adem\u00e1s, se est\u00e1n utilizando <b>nuevas tecnolog\u00edas<\/b> para la medici\u00f3n de datos y an\u00e1lisis.\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f127fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f127fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1988118\" data-id=\"1988118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b054b5 elementor-widget elementor-widget-text-editor\" data-id=\"4b054b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>El cumplimiento normativo (compliance)<\/b> se convirti\u00f3 en un elemento central en la gesti\u00f3n de eventos farmac\u00e9uticos. Las organizaciones se esfuerzan por asegurarse de que sus actividades cumplan con las leyes, regulaciones y est\u00e1ndares \u00e9ticos aplicables.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b56d5a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b56d5a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e15b7c\" data-id=\"1e15b7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cef9191 elementor-widget elementor-widget-text-editor\" data-id=\"cef9191\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Los eventos juegan un papel crucial en la estrategia de marketing y comunicaci\u00f3n de las empresas farmac\u00e9uticas<\/b>. Adem\u00e1s de ser herramientas de comunicaci\u00f3n, son principalmente herramientas de relacionamiento.\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f579d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f579d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fe0ed7\" data-id=\"2fe0ed7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7e78a9 elementor-widget elementor-widget-text-editor\" data-id=\"e7e78a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>La relaci\u00f3n entre los laboratorios farmac\u00e9uticos y las agencias productoras de eventos se basa en expectativas, necesidades y valor.<\/b> Los laboratorios eligen trabajar con agencias que ofrecen un valor agregado, acompa\u00f1\u00e1ndolos en su estrategia de comunicaci\u00f3n, compromiso y ventas.\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81bf97c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81bf97c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ee7d63\" data-id=\"7ee7d63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f75ff5 elementor-widget elementor-widget-text-editor\" data-id=\"2f75ff5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>La tecnolog\u00eda aplicada a los eventos permite obtener datos cuantitativos y cualitativos valiosos<\/b>. La inteligencia artificial y el an\u00e1lisis de datos brindan informaci\u00f3n precisa, valiosa y relevante para la toma de decisiones con diferentes p\u00fablicos objetivos y partes interesadas.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da06de1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da06de1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44b8116\" data-id=\"44b8116\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcbebb4 elementor-widget elementor-widget-text-editor\" data-id=\"bcbebb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>En este contexto, surgieron <b>nuevas herramientas y enfoques para los eventos farmac\u00e9uticos<\/b>. Los eventos se consideran marketing relacional, contenido de marca, inteligencia de mercado y experiencias de marca. Las agencias deben adquirir conocimientos espec\u00edficos internamente o establecer alianzas para ofrecer estos servicios.\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4c9466 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4c9466\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c22a815\" data-id=\"c22a815\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6e4eb7 elementor-widget elementor-widget-text-editor\" data-id=\"b6e4eb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En conclusi\u00f3n, los eventos desempe\u00f1an un papel fundamental en la estrategia de marketing y comunicaci\u00f3n de las empresas farmac\u00e9uticas, ya que no solo son herramientas de comunicaci\u00f3n, sino tambi\u00e9n valiosas oportunidades de relacionamiento con sus diversos p\u00fablicos.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-880faa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"880faa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb9f92d\" data-id=\"fb9f92d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0b1a07 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"a0b1a07\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/05\/Para-diseno-equipo-4-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2776\" alt=\"Sergio Ventura Director de Marketing &amp; Business Development\" srcset=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/05\/Para-diseno-equipo-4-150x150.png 150w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/05\/Para-diseno-equipo-4-300x300.png 300w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/05\/Para-diseno-equipo-4-1024x1024.png 1024w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/05\/Para-diseno-equipo-4-768x768.png 768w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/05\/Para-diseno-equipo-4-12x12.png 12w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2023\/05\/Para-diseno-equipo-4.png 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><br>Sergio Ventura<\/h4><p class=\"elementor-image-box-description\">Director de Marketing &amp; Business Development <br>\u00c9nfasis People &amp; Brands<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Durante el reciente evento FIEXPO Latin America 2023, realizado en Panam\u00e1, Sergio Ventura, director de Marketing &amp; Business Development de \u00c9nfasis People &amp; Brands, coordin\u00f3 el panel \u201cDesaf\u00edos y Oportunidades en el Marketing en la Industria Farmac\u00e9utica\u201d dentro del&nbsp; Corporate Focus by PCMA .&nbsp; En este espacio se realizaron diversas preguntas a los participantes del &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/somosenfasis.com\/en\/la-industria-farmaceutica-y-la-industria-de-los-eventos-mas-juntos-que-nunca\/\"> <span class=\"screen-reader-text\">La industria farmac\u00e9utica y la industria de los eventos m\u00e1s juntos que nunca\u00a0\u00a0<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":3389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[14],"tags":[30,22,31],"class_list":["post-3388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience","tag-brands","tag-experiencia","tag-marca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/3388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/comments?post=3388"}],"version-history":[{"count":7,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/3388\/revisions"}],"predecessor-version":[{"id":3396,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/3388\/revisions\/3396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media\/3389"}],"wp:attachment":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media?parent=3388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/categories?post=3388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/tags?post=3388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}