{"id":4407,"date":"2024-08-05T10:18:50","date_gmt":"2024-08-05T13:18:50","guid":{"rendered":"https:\/\/somosenfasis.com\/?p=4407"},"modified":"2024-08-05T10:31:22","modified_gmt":"2024-08-05T13:31:22","slug":"como-las-activaciones-de-marca-benefician-la-percepcion-del-consumidor","status":"publish","type":"post","link":"https:\/\/somosenfasis.com\/en\/como-las-activaciones-de-marca-benefician-la-percepcion-del-consumidor\/","title":{"rendered":"C\u00f3mo las activaciones de marca benefician la percepci\u00f3n del consumidor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4407\" class=\"elementor elementor-4407\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81806ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81806ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-001828f\" data-id=\"001828f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-878d3bb elementor-widget elementor-widget-text-editor\" data-id=\"878d3bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Recientemente, <b>Sanofi lanz\u00f3 junto al equipo de Brand Experience de \u00e9nfasis People &amp; Brands <\/b>una innovadora <b>campa\u00f1a de marketing para Enterogermina<\/b>, utilizando una estrategia de marketing experiencial en los cines de Argentina. La campa\u00f1a fusion\u00f3 diversi\u00f3n y salud, creando una experiencia interactiva tanto para ni\u00f1os como para adultos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6570393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6570393\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eee386\" data-id=\"3eee386\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3cf5b0 elementor-widget elementor-widget-image\" data-id=\"e3cf5b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"855\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/8.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4401\" alt=\"\" srcset=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/8.png 1280w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/8-300x200.png 300w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/8-1024x684.png 1024w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/8-768x513.png 768w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/8-18x12.png 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c4ccf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c4ccf6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d57e747\" data-id=\"d57e747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9183fca elementor-widget elementor-widget-text-editor\" data-id=\"9183fca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Ignacio Ibarra Garc\u00eda<\/b>, director de Brand Experience de \u00e9nfasis People &amp; Brands, nos cuenta algunas consideraciones de valor:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a94c0c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a94c0c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20d5da3\" data-id=\"20d5da3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6674b2e elementor-widget elementor-widget-text-editor\" data-id=\"6674b2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Importancia del Edutainment<\/b>: Las actividades que combinan educaci\u00f3n y entretenimiento generan un mayor engagement y recordaci\u00f3n de marca. Ignacio Ibarra Garc\u00eda, comenta al respecto: \u201cCuando logramos ense\u00f1ar algo \u00fatil y al mismo tiempo entretenemos, la conexi\u00f3n que se establece con el p\u00fablico es mucho m\u00e1s profunda y duradera. Es una forma de generar experiencias \u00fanicas\u201d.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6819968 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6819968\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69cebef\" data-id=\"69cebef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc5bed7 elementor-widget elementor-widget-text-editor\" data-id=\"bc5bed7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Valor del Marketing Experiencial<\/b>: Crear experiencias interactivas ayuda a construir una conexi\u00f3n emocional m\u00e1s fuerte con los consumidores. Seg\u00fan Ibarra Garc\u00eda, \u201cEl marketing experiencial es la clave para que una marca pase de ser simplemente conocida a ser reconocida y valorada. Las experiencias que tocan las emociones crean recuerdos que perduran\u201d.\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b25b84c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b25b84c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f24e82\" data-id=\"1f24e82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0063c66 elementor-widget elementor-widget-text-editor\" data-id=\"0063c66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Estrategia Multicanal<\/b>: La combinaci\u00f3n de activaciones en cines, oficinas y eventos especiales maximiz\u00f3 el alcance y el impacto de la campa\u00f1a. &#8220;Nacho\u201d resalta: \u201cUna estrategia multicanal bien ejecutada permite que el mensaje de la marca llegue de manera consistente y efectiva a diferentes audiencias, en distintos contextos y momentos, y que se transforme en memorable\u201d.\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5959caf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5959caf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c0e817\" data-id=\"1c0e817\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aee8c66 elementor-widget elementor-widget-image\" data-id=\"aee8c66\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/Imagen-web-caso-de-exito-6-1024x576.png\" class=\"attachment-large size-large wp-image-4404\" alt=\"\" srcset=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/Imagen-web-caso-de-exito-6-1024x576.png 1024w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/Imagen-web-caso-de-exito-6-300x169.png 300w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/Imagen-web-caso-de-exito-6-768x432.png 768w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/Imagen-web-caso-de-exito-6-1536x864.png 1536w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/Imagen-web-caso-de-exito-6-18x10.png 18w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/07\/Imagen-web-caso-de-exito-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-602e209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"602e209\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a0065f\" data-id=\"9a0065f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-085989a elementor-widget elementor-widget-text-editor\" data-id=\"085989a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En resumen:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd4b7de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd4b7de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9920aa5\" data-id=\"9920aa5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4389c6c elementor-widget elementor-widget-text-editor\" data-id=\"4389c6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p>\u201cEste tipo de <b>campa\u00f1as que utilizan el Edutainment (educaci\u00f3n + entretenimiento) son las que marcan la diferencia en el mercado actual.<\/b> No se trata solo de vender un producto, sino de crear experiencias significativas que enriquezcan la vida de las personas\u201d, explica Nacho.<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-502f46f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"502f46f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d76634d\" data-id=\"d76634d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c57a58a elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"c57a58a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.linkedin.com\/in\/ignacio-ibarra-garc%C3%ADa-82b63718\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/08\/Para-diseno-equipo-5-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-4412\" alt=\"\" srcset=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/08\/Para-diseno-equipo-5-150x150.png 150w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/08\/Para-diseno-equipo-5-300x300.png 300w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/08\/Para-diseno-equipo-5-1024x1024.png 1024w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/08\/Para-diseno-equipo-5-768x768.png 768w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/08\/Para-diseno-equipo-5-12x12.png 12w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/08\/Para-diseno-equipo-5.png 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.linkedin.com\/in\/ignacio-ibarra-garc%C3%ADa-82b63718\/\">Ignacio Ibarra Garc\u00eda<\/a><\/h4><p class=\"elementor-image-box-description\">Director de Brand Experience<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Recientemente, Sanofi lanz\u00f3 junto al equipo de Brand Experience de \u00e9nfasis People &amp; Brands una innovadora campa\u00f1a de marketing para Enterogermina, utilizando una estrategia de marketing experiencial en los cines de Argentina. La campa\u00f1a fusion\u00f3 diversi\u00f3n y salud, creando una experiencia interactiva tanto para ni\u00f1os como para adultos. Ignacio Ibarra Garc\u00eda, director de Brand Experience &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/somosenfasis.com\/en\/como-las-activaciones-de-marca-benefician-la-percepcion-del-consumidor\/\"> <span class=\"screen-reader-text\">C\u00f3mo las activaciones de marca benefician la percepci\u00f3n del consumidor<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":4416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[10],"tags":[30,28,77,22,31],"class_list":["post-4407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-brands","tag-creatividad","tag-edutainment","tag-experiencia","tag-marca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/4407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/comments?post=4407"}],"version-history":[{"count":7,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/4407\/revisions"}],"predecessor-version":[{"id":4415,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/4407\/revisions\/4415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media\/4416"}],"wp:attachment":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media?parent=4407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/categories?post=4407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/tags?post=4407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}