{"id":4922,"date":"2024-10-10T10:09:28","date_gmt":"2024-10-10T13:09:28","guid":{"rendered":"https:\/\/somosenfasis.com\/?p=4922"},"modified":"2024-10-10T10:09:28","modified_gmt":"2024-10-10T13:09:28","slug":"el-auge-de-los-micro-eventos-personalizacion-y-engagement-en-el-mundo-b2b","status":"publish","type":"post","link":"https:\/\/somosenfasis.com\/en\/el-auge-de-los-micro-eventos-personalizacion-y-engagement-en-el-mundo-b2b\/","title":{"rendered":"El auge de los micro-eventos: personalizaci\u00f3n y engagement en el mundo B2B"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4922\" class=\"elementor elementor-4922\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-289dab6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"289dab6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5771742\" data-id=\"5771742\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9da370d elementor-widget elementor-widget-text-editor\" data-id=\"9da370d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En un entorno empresarial en constante cambio, los micro-eventos surgieron como una de las tendencias m\u00e1s fuertes en la organizaci\u00f3n de eventos B2B. Estos <b>encuentros m\u00e1s peque\u00f1os y personalizados<\/b> permiten a las empresas <b>conectarse de manera m\u00e1s cercana con sus audiencias<\/b>, ofreciendo interacciones m\u00e1s profundas y experiencias memorables.<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: var(--ast-global-color-4); font-size: 1rem;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c34b8bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c34b8bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1575649\" data-id=\"1575649\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fabb57 elementor-widget elementor-widget-text-editor\" data-id=\"5fabb57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Carlos Tavella, Director de Cuentas de \u00e9nfasis People &amp; Brands nos da su perspectiva:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc585e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc585e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d0aaf9\" data-id=\"2d0aaf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5db2ff elementor-widget elementor-widget-text-editor\" data-id=\"d5db2ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>\u00bfPor qu\u00e9 los micro-eventos est\u00e1n transformando el B2B?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-378f4dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"378f4dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee62601\" data-id=\"ee62601\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df153e7 elementor-widget elementor-widget-text-editor\" data-id=\"df153e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Los micro-eventos, que suelen tener entre 10 y 50 asistentes, brindan una serie de beneficios que las empresas est\u00e1n aprovechando cada vez m\u00e1s:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f9f20b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f9f20b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfa023d\" data-id=\"bfa023d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2ead3f elementor-widget elementor-widget-text-editor\" data-id=\"d2ead3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Interacci\u00f3n Personalizada<\/b>: Al ser m\u00e1s peque\u00f1os, permiten una atenci\u00f3n m\u00e1s cercana y personalizada a cada asistente. Las marcas pueden ofrecer contenido espec\u00edfico que se alinea con las necesidades y expectativas del grupo.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00c3248 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00c3248\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a46d19\" data-id=\"1a46d19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d13420 elementor-widget elementor-widget-text-editor\" data-id=\"6d13420\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Mayor Compromiso<\/b>: Con un n\u00famero reducido de asistentes, los organizadores pueden crear din\u00e1micas m\u00e1s interactivas, fomentando el networking y la participaci\u00f3n activa de todos.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79e190c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79e190c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c6f785\" data-id=\"3c6f785\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f298dc1 elementor-widget elementor-widget-text-editor\" data-id=\"f298dc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Flexibilidad y Creatividad<\/b>: La planificaci\u00f3n de micro-eventos abre las puertas a ubicaciones y formatos m\u00e1s innovadores, como reuniones en espacios \u00edntimos, cenas privadas, workshops tem\u00e1ticos o experiencias inmersivas.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb044d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb044d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29666ae\" data-id=\"29666ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3da4aa elementor-widget elementor-widget-text-editor\" data-id=\"e3da4aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Medici\u00f3n de Resultados<\/b>: Las marcas pueden obtener feedback directo y m\u00e1s detallado, facilitando la medici\u00f3n del impacto del evento y optimizando futuras interacciones.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d8335c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d8335c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60ac443\" data-id=\"60ac443\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2639d94 elementor-widget elementor-widget-text-editor\" data-id=\"2639d94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>El Valor del Compromiso Personalizado<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fddc667 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fddc667\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4cce2d\" data-id=\"b4cce2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9b19f3 elementor-widget elementor-widget-text-editor\" data-id=\"c9b19f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p>\u201cAl centrarse en el individuo, las empresas pueden generar conversaciones m\u00e1s significativas. Los micro-eventos crean espacios donde la participaci\u00f3n fluye de manera m\u00e1s natural, eliminando las barreras que a menudo existen en los eventos masivos\u201d, agrega Carlos.\u00a0<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b00aa78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b00aa78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c139e\" data-id=\"17c139e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f396b4 elementor-widget elementor-widget-text-editor\" data-id=\"6f396b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Este enfoque permite:<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25b1df2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25b1df2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a00ba2\" data-id=\"5a00ba2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8bffe8 elementor-widget elementor-widget-text-editor\" data-id=\"e8bffe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Fidelizaci\u00f3n de Cliente<\/b>s: La atenci\u00f3n personalizada se traduce en una mayor satisfacci\u00f3n y lealtad de los clientes.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e89020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e89020\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f7a63d\" data-id=\"1f7a63d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c28e6e elementor-widget elementor-widget-text-editor\" data-id=\"0c28e6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Oportunidades de Negocio<\/b>: Al tener interacciones m\u00e1s profundas, se pueden identificar nuevas oportunidades de colaboraci\u00f3n y crecimiento.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2dd8d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2dd8d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47e4a73\" data-id=\"47e4a73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad81eb elementor-widget elementor-widget-text-editor\" data-id=\"9ad81eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Conclusi\u00f3n: El Futuro de los Micro-Eventos<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46e766b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46e766b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e31c4\" data-id=\"39e31c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eea8579 elementor-widget elementor-widget-text-editor\" data-id=\"eea8579\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En un mundo donde la personalizaci\u00f3n y el engagement son clave, los micro-eventos est\u00e1n demostrando ser una estrategia eficaz para conectar con audiencias espec\u00edficas. <b>Las marcas que adopten esta tendencia tendr\u00e1n la capacidad de generar un impacto m\u00e1s fuerte y memorable en sus clientes, construyendo relaciones duraderas y valiosas.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-756f650 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756f650\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed5998e\" data-id=\"ed5998e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-624f608 elementor-widget elementor-widget-text-editor\" data-id=\"624f608\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nuestro equipo creativo y de dise\u00f1o experiencial disponen de nuevas herramientas para ayudar a las empresas a crear experiencias memorables de marca.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a94c7b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a94c7b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4292d8\" data-id=\"a4292d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92bfefc elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"92bfefc\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.linkedin.com\/in\/carlos-maria-tavella-b3115233\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/09\/Para-diseno-equipo-6-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-4955\" alt=\"\" srcset=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/09\/Para-diseno-equipo-6-150x150.png 150w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/09\/Para-diseno-equipo-6-300x300.png 300w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/09\/Para-diseno-equipo-6-1024x1024.png 1024w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/09\/Para-diseno-equipo-6-768x768.png 768w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/09\/Para-diseno-equipo-6-12x12.png 12w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/09\/Para-diseno-equipo-6.png 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.linkedin.com\/in\/carlos-maria-tavella-b3115233\/\"><br>Carlos Tavella<\/a><\/h4><p class=\"elementor-image-box-description\">Director de Cuentas, \u00c9nfasis People &amp; Brands<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>En un entorno empresarial en constante cambio, los micro-eventos surgieron como una de las tendencias m\u00e1s fuertes en la organizaci\u00f3n de eventos B2B. Estos encuentros m\u00e1s peque\u00f1os y personalizados permiten a las empresas conectarse de manera m\u00e1s cercana con sus audiencias, ofreciendo interacciones m\u00e1s profundas y experiencias memorables.\u00a0 Carlos Tavella, Director de Cuentas de \u00e9nfasis &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/somosenfasis.com\/en\/el-auge-de-los-micro-eventos-personalizacion-y-engagement-en-el-mundo-b2b\/\"> <span class=\"screen-reader-text\">El auge de los micro-eventos: personalizaci\u00f3n y engagement en el mundo B2B<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":5043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1],"tags":[80,19,22,25],"class_list":["post-4922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-b2b","tag-equipos","tag-experiencia","tag-liderazgo"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/4922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/comments?post=4922"}],"version-history":[{"count":10,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/4922\/revisions"}],"predecessor-version":[{"id":4958,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/4922\/revisions\/4958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media\/5043"}],"wp:attachment":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media?parent=4922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/categories?post=4922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/tags?post=4922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}