{"id":5074,"date":"2024-10-30T14:41:52","date_gmt":"2024-10-30T17:41:52","guid":{"rendered":"https:\/\/somosenfasis.com\/?p=5074"},"modified":"2024-10-31T10:58:03","modified_gmt":"2024-10-31T13:58:03","slug":"la-importancia-del-verano-en-las-activaciones-de-marca","status":"publish","type":"post","link":"https:\/\/somosenfasis.com\/en\/la-importancia-del-verano-en-las-activaciones-de-marca\/","title":{"rendered":"La importancia del verano en las activaciones de marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5074\" class=\"elementor elementor-5074\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7b5a4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7b5a4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6a2b54\" data-id=\"f6a2b54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0be298a elementor-widget elementor-widget-text-editor\" data-id=\"0be298a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>El <b>verano<\/b> en Argentina es un <b>escenario perfecto para que las marcas se acerquen a su p\u00fablico<\/b> a trav\u00e9s de activaciones innovadoras y experiencias memorables. Las playas y destinos vacacionales se convierten en <b>puntos clave para conectar de manera directa con los consumidores<\/b>, donde la interacci\u00f3n personal es fundamental para generar v\u00ednculos duraderos.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efb9c69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efb9c69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf2e50b\" data-id=\"bf2e50b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e952dc elementor-widget elementor-widget-text-editor\" data-id=\"7e952dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las temporadas vacacionales representan el disfrute al aire libre y la desconexi\u00f3n de la rutina. Estos factores lo hacen el <b>momento ideal para que las marcas presenten productos y servicios<\/b> de manera m\u00e1s relajada, l\u00fadica y atractiva, lo que aumenta la efectividad de las campa\u00f1as.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75c04a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75c04a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eefd59c\" data-id=\"eefd59c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5857d2a elementor-widget elementor-widget-text-editor\" data-id=\"5857d2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Ignacio Ibarra Garc\u00eda<\/b>, Director de Brand Experience en \u00e9nfasis People &amp; Brands, nos da su perspectiva:\u00a0<\/p><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fb4868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fb4868\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c685efa\" data-id=\"c685efa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bfdfc3 elementor-widget elementor-widget-text-editor\" data-id=\"8bfdfc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p>\u201cLas automotrices han sabido aprovechar el verano como una oportunidad para acercar sus veh\u00edculos a posibles clientes en momentos recreativos y disfrute. Las playas y centros tur\u00edsticos se han convertido en escenarios ideales para que los consumidores no solo conozcan nuevos modelos de autos, sino que puedan experimentarlos de primera mano. Desde test drives en terrenos \u00fanicos hasta exhibiciones interactivas, simuladores de manejo, concursos de destreza y hasta competiciones deportivas en las playas, las marcas logran generar un v\u00ednculo emocional entre el producto y el usuario\u201d, explica Ignacio.\u00a0<\/p><\/blockquote><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5eaa392 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eaa392\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b588a7\" data-id=\"5b588a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33593bc elementor-widget elementor-widget-image\" data-id=\"33593bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/74-1024x576.png\" class=\"attachment-large size-large wp-image-5081\" alt=\"\" srcset=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/74-1024x576.png 1024w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/74-300x169.png 300w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/74-768x432.png 768w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/74-1536x864.png 1536w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/74-18x10.png 18w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/74.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f8a898 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f8a898\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54dacd8\" data-id=\"54dacd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad4631 elementor-widget elementor-widget-text-editor\" data-id=\"9ad4631\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p>Y agrega: \u201cLas activaciones exitosas son aquellas que logran conectar a nivel emocional con el p\u00fablico.<b> Las experiencias personalizadas, que ofrecen valor m\u00e1s all\u00e1 del producto, son clave para que el consumidor asocie la marca con momentos placenteros<\/b>. En el verano, esto puede ir desde propuestas interactivas hasta actividades de entretenimiento que incluyan tanto a familias como a grupos de amigos\u201d.<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd412fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd412fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83729ff\" data-id=\"83729ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41319d3 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"41319d3\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/73.png\" alt=\"73\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/69.png\" alt=\"69\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/68.png\" alt=\"68\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c4ff2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c4ff2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a53acb6\" data-id=\"a53acb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bcbe4c elementor-widget elementor-widget-text-editor\" data-id=\"6bcbe4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para lograr este impacto, las marcas deben crear activaciones que se adapten al entorno y a la cultura vacacional. <b>El verano ofrece la oportunidad de crear experiencias de marca tanto durante el d\u00eda como en la noche<\/b>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fceb7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fceb7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f013a3\" data-id=\"4f013a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fdd07d elementor-widget elementor-widget-text-editor\" data-id=\"8fdd07d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p>\u201cLas activaciones que incorporan juegos, desaf\u00edos y experiencias inmersivas son las que m\u00e1s capturan la atenci\u00f3n de los usuarios, generando un engagement directo y medible. Este tipo de acciones permiten que las personas no solo interact\u00faen con el producto, sino que tambi\u00e9n se conviertan en embajadores de la marca al compartir sus experiencias en redes sociales\u201d, explica Ignacio.\u00a0<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcee84b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcee84b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dc5a5d\" data-id=\"4dc5a5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0af720f elementor-widget elementor-widget-text-editor\" data-id=\"0af720f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En resumen:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00e99e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00e99e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91f5b53\" data-id=\"91f5b53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e469a3e elementor-widget elementor-widget-text-editor\" data-id=\"e469a3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>El verano argentino representa una oportunidad de oro para crear conexiones reales entre las marcas y sus consumidores. <b>Las activaciones en playas y destinos vacacionales no solo generan visibilidad, sino que ofrecen la posibilidad de que el p\u00fablico viva de manera directa lo que la marca representa<\/b>. Las marcas que apuesten por experiencias directas, creativas y divertidas ser\u00e1n las que logren dejar una huella duradera en la mente y el coraz\u00f3n de sus audiencias.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-deaeda0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deaeda0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4887f36\" data-id=\"4887f36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aeae45c elementor-widget elementor-widget-image\" data-id=\"aeae45c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/67-1024x576.png\" class=\"attachment-large size-large wp-image-5077\" alt=\"\" srcset=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/67-1024x576.png 1024w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/67-300x169.png 300w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/67-768x432.png 768w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/67-1536x864.png 1536w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/67-18x10.png 18w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/67.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59030f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59030f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72dc43f\" data-id=\"72dc43f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El verano en Argentina es un escenario perfecto para que las marcas se acerquen a su p\u00fablico a trav\u00e9s de activaciones innovadoras y experiencias memorables. Las playas y destinos vacacionales se convierten en puntos clave para conectar de manera directa con los consumidores, donde la interacci\u00f3n personal es fundamental para generar v\u00ednculos duraderos.\u00a0 Las temporadas &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/somosenfasis.com\/en\/la-importancia-del-verano-en-las-activaciones-de-marca\/\"> <span class=\"screen-reader-text\">La importancia del verano en las activaciones de marca<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":5075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[14],"tags":[30,83,81,82],"class_list":["post-5074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience","tag-brands","tag-consumidores","tag-marcas","tag-verano"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/5074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/comments?post=5074"}],"version-history":[{"count":5,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/5074\/revisions"}],"predecessor-version":[{"id":5085,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/5074\/revisions\/5085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media\/5075"}],"wp:attachment":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media?parent=5074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/categories?post=5074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/tags?post=5074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}