{"id":5471,"date":"2025-02-24T12:36:20","date_gmt":"2025-02-24T15:36:20","guid":{"rendered":"https:\/\/somosenfasis.com\/?p=5471"},"modified":"2025-02-24T12:38:10","modified_gmt":"2025-02-24T15:38:10","slug":"ferias-sectoriales-una-estrategia-de-posicionamiento-inteligente","status":"publish","type":"post","link":"https:\/\/somosenfasis.com\/en\/ferias-sectoriales-una-estrategia-de-posicionamiento-inteligente\/","title":{"rendered":"Ferias sectoriales: una estrategia de posicionamiento inteligente"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5471\" class=\"elementor elementor-5471\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0a3432 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0a3432\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b005182\" data-id=\"b005182\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bd4a33 elementor-widget elementor-widget-text-editor\" data-id=\"5bd4a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>La participaci\u00f3n en ferias sectoriales y trade shows ha evolucionado en los \u00faltimos a\u00f1os. Hoy, estas plataformas son esenciales para construir posicionamiento y diferenciaci\u00f3n para las marcas, donde funcionan como espacios de interacci\u00f3n en tiempo real entre oferta y demanda.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a2f9f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a2f9f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbaabe1\" data-id=\"cbaabe1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27c06f8 elementor-widget elementor-widget-text-editor\" data-id=\"27c06f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p>\u201c<b>Crear experiencias inmersivas y contenido estrat\u00e9gico en un entorno con tanto est\u00edmulo visual es lo que realmente marca la diferencia<\/b>. La participaci\u00f3n debe ser pensada como un componente dentro de una estrategia de comunicaci\u00f3n integrada, que capitalice el pre, durante y post-feria con t\u00e1cticas de amplificaci\u00f3n digital, engagement permanente y relacionamiento estrat\u00e9gico\u201d, explica Sergio Ventura, Director de Marketing &amp; Business Development de \u00e9nfasis People &amp; Brands.<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf76752 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf76752\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ecb0e8\" data-id=\"2ecb0e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65bed25 elementor-widget elementor-widget-text-editor\" data-id=\"65bed25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Seis <b>claves<\/b> para aprovechar las ferias sectoriales:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c017313 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c017313\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e32ae1f\" data-id=\"e32ae1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ee95e4 elementor-widget elementor-widget-text-editor\" data-id=\"0ee95e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>1.\u00a0<span style=\"background-color: var(--ast-global-color-4);\"><b>El stand como punto de partida:<\/b> Un dise\u00f1o creativo y una propuesta bien definida marcan la diferencia entre captar la atenci\u00f3n o quedar en segundo plano.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eaee43d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eaee43d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2a1dfb\" data-id=\"e2a1dfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62b0e4d elementor-widget elementor-widget-text-editor\" data-id=\"62b0e4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2. <b>Experiencias inmersivas<\/b>: Las vivencias dejan un recuerdo m\u00e1s fuerte que las palabras. Activaciones creativas, demostraciones en vivo y propuestas sensoriales generan un impacto duradero, mucho m\u00e1s que un folleto o una presentaci\u00f3n tradicional.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-265eb09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"265eb09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bca8e3\" data-id=\"1bca8e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-715d76d elementor-widget elementor-widget-text-editor\" data-id=\"715d76d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>3.\u00a0<b>Networking con prop\u00f3sito<\/b>: Identificar sus contactos clave, generar encuentros valiosos con ellos, y dar seguimiento posterior es la clave de entender el customer journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f63dad7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f63dad7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c11b03\" data-id=\"9c11b03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6d3d74 elementor-widget elementor-widget-text-editor\" data-id=\"e6d3d74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>4. <b>Inteligencia de mercado en tiempo real<\/b>: Observar la interacci\u00f3n del p\u00fablico con su competencia y ajustar estrategias a futuro.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8d67d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8d67d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d520b9\" data-id=\"8d520b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2906ada elementor-widget elementor-widget-text-editor\" data-id=\"2906ada\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>5. <b>Estrategia digital integral<\/b>: Una campa\u00f1a previa genera expectativa, el contenido en vivo amplifica el impacto y el plan post-feria mantiene la conversaci\u00f3n. Redes sociales y campa\u00f1as de email marketing son clave.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e454997 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e454997\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5435913\" data-id=\"5435913\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ed4998 elementor-widget elementor-widget-text-editor\" data-id=\"0ed4998\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>6. <b>Medir para optimizar<\/b>: Definir KPI\u00b4s (ej. cantidad de leads recibidos, interacci\u00f3n con la fuerza de venta, menciones en redes, la conversi\u00f3n de negocios) permite evaluar el retorno de la inversi\u00f3n y mejorar futuras participaciones.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c95493 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c95493\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a47f294\" data-id=\"a47f294\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ca93e4 elementor-widget elementor-widget-text-editor\" data-id=\"9ca93e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En<b> resumen<\/b>: Las ferias y los trade shows son una oportunidad clave para <b>conectar, innovar y construir relaciones estrat\u00e9gicas<\/b>. El verdadero valor no se encuentra solo en \u201cestar presentes\u201d, sino en <b>dise\u00f1ar experiencias que fomenten la conversaci\u00f3n y generen oportunidades reales de negocio<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c07ec7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c07ec7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dde5b92\" data-id=\"dde5b92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc38fe9 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"dc38fe9\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.linkedin.com\/in\/sergio-ventura-6446999\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/Sergio-Ventura-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-5029\" alt=\"\" srcset=\"https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/Sergio-Ventura-150x150.png 150w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/Sergio-Ventura-300x300.png 300w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/Sergio-Ventura-1024x1024.png 1024w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/Sergio-Ventura-768x768.png 768w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/Sergio-Ventura-12x12.png 12w, https:\/\/somosenfasis.com\/wp-content\/uploads\/2024\/10\/Sergio-Ventura.png 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.linkedin.com\/in\/sergio-ventura-6446999\/\"><br>Sergio Ventura<\/a><\/h4><p class=\"elementor-image-box-description\">Director de Marketing &amp; Business Development, \u00c9nfasis People &amp; Brands<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La participaci\u00f3n en ferias sectoriales y trade shows ha evolucionado en los \u00faltimos a\u00f1os. Hoy, estas plataformas son esenciales para construir posicionamiento y diferenciaci\u00f3n para las marcas, donde funcionan como espacios de interacci\u00f3n en tiempo real entre oferta y demanda. \u201cCrear experiencias inmersivas y contenido estrat\u00e9gico en un entorno con tanto est\u00edmulo visual es lo &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/somosenfasis.com\/en\/ferias-sectoriales-una-estrategia-de-posicionamiento-inteligente\/\"> <span class=\"screen-reader-text\">Ferias sectoriales: una estrategia de posicionamiento inteligente<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":5473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/5471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/comments?post=5471"}],"version-history":[{"count":7,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/5471\/revisions"}],"predecessor-version":[{"id":5480,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/5471\/revisions\/5480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media\/5473"}],"wp:attachment":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media?parent=5471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/categories?post=5471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/tags?post=5471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}