{"id":5914,"date":"2025-12-17T10:47:37","date_gmt":"2025-12-17T13:47:37","guid":{"rendered":"https:\/\/somosenfasis.com\/?p=5914"},"modified":"2025-12-17T10:52:22","modified_gmt":"2025-12-17T13:52:22","slug":"construir-marca-desde-la-experiencia","status":"publish","type":"post","link":"https:\/\/somosenfasis.com\/en\/construir-marca-desde-la-experiencia\/","title":{"rendered":"Construir marca desde la experiencia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5914\" class=\"elementor elementor-5914\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11830c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11830c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d397b52\" data-id=\"d397b52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-864ae27 elementor-widget elementor-widget-text-editor\" data-id=\"864ae27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En un mundo donde todo parece digital, lo m\u00e1s valioso sigue siendo lo humano. Las plataformas, los datos y la tecnolog\u00eda potencian el alcance, pero <b>son las personas las que le dan sentido a cada interacci\u00f3n<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b55a88b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b55a88b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3bcef0\" data-id=\"b3bcef0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff93174 elementor-widget elementor-widget-text-editor\" data-id=\"ff93174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las marcas que realmente generan impacto son aquellas que comprenden que <b>detr\u00e1s de cada decisi\u00f3n hay una persona, con expectativas, emociones y valores.<\/b> Y que son las relaciones, mucho m\u00e1s que las transacciones, las que construyen v\u00ednculos s\u00f3lidos y sostenibles en el tiempo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc5ecf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc5ecf5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be6693f\" data-id=\"be6693f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5f1feb elementor-widget elementor-widget-text-editor\" data-id=\"f5f1feb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>\u201cLas personas eligen personas\u201d<\/b> no es solo una frase: es una mirada estrat\u00e9gica que pone en primer plano la confianza, la cercan\u00eda y la escucha activa. Es el momento en que la marca deja de emitir mensajes de forma unilateral y empieza a dialogar, a interpretar contextos y a generar experiencias relevantes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb16be1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb16be1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-756d68d\" data-id=\"756d68d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ec329d elementor-widget elementor-widget-text-editor\" data-id=\"8ec329d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En \u00e9nfasis People &amp; Brands creemos que las conexiones genuinas se construyen desde la experiencia compartida. Un evento, una activaci\u00f3n, una historia bien contada o una conversaci\u00f3n oportuna pueden transformarse en puntos de encuentro que fortalecen el v\u00ednculo y dejan una huella real.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f27198d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f27198d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7a1eb7\" data-id=\"c7a1eb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d9493a elementor-widget elementor-widget-text-editor\" data-id=\"5d9493a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Porque cuando una marca se muestra cercana, coherente y aut\u00e9ntica, ya no es una marca m\u00e1s. Se vuelve alguien con quien vale la pena vincularse, confiar y volver a elegir.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f92e65d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f92e65d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea3d2c9\" data-id=\"ea3d2c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f872dc elementor-widget elementor-widget-text-editor\" data-id=\"2f872dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En definitiva, hoy las personas no solo eligen productos o servicios.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c84be58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c84be58\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-829688c\" data-id=\"829688c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b97b4f8 elementor-widget elementor-widget-text-editor\" data-id=\"b97b4f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Eligen historias, valores y personas con las que se sienten identificadas.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56d3ac2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56d3ac2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0e6c2b\" data-id=\"b0e6c2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1e4b3e elementor-widget elementor-widget-text-editor\" data-id=\"f1e4b3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Y ah\u00ed es donde lo humano vuelve a ocupar el centro de la escena.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efde455 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efde455\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f271d26\" data-id=\"f271d26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70ab7b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70ab7b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fa0f7\" data-id=\"71fa0f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ced047 elementor-widget elementor-widget-text-editor\" data-id=\"2ced047\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>\u00e9nfasis People &amp; Brands<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8915278 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8915278\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8efd985\" data-id=\"8efd985\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78c9d05 elementor-widget elementor-widget-text-editor\" data-id=\"78c9d05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creadores de Experiencias.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9df33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9df33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdc31f7\" data-id=\"fdc31f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb1d52e elementor-widget elementor-widget-text-editor\" data-id=\"eb1d52e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i>Escuchamos. Dise\u00f1amos. Producimos.<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En un mundo donde todo parece digital, lo m\u00e1s valioso sigue siendo lo humano. Las plataformas, los datos y la tecnolog\u00eda potencian el alcance, pero son las personas las que le dan sentido a cada interacci\u00f3n. Las marcas que realmente generan impacto son aquellas que comprenden que detr\u00e1s de cada decisi\u00f3n hay una persona, con &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/somosenfasis.com\/en\/construir-marca-desde-la-experiencia\/\"> <span class=\"screen-reader-text\">Construir marca desde la experiencia<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":5915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[14],"tags":[30,28,22,31,34],"class_list":["post-5914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience","tag-brands","tag-creatividad","tag-experiencia","tag-marca","tag-valores"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/5914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/comments?post=5914"}],"version-history":[{"count":4,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/5914\/revisions"}],"predecessor-version":[{"id":5919,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/posts\/5914\/revisions\/5919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media\/5915"}],"wp:attachment":[{"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/media?parent=5914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/categories?post=5914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somosenfasis.com\/en\/wp-json\/wp\/v2\/tags?post=5914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}